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つの基本戦略に照らし合せると、現在のところ、それぞれコストリーダーシップ戦略、差別化戦略を採って成功している。本論文では、両社のそれぞれの戦略について詳述し、さらに今後の激変する環境の中で両社が採っている戦略をどのような変化させていくのかを検討する。","subitem_description_language":"ja","subitem_description_type":"Other"}]},"item_2_source_id_1":{"attribute_name":"雑誌書誌ID","attribute_value_mlt":[{"subitem_source_identifier":"AA1183870X","subitem_source_identifier_type":"NCID"}]},"item_2_title_3":{"attribute_name":"論文名よみ","attribute_value_mlt":[{"subitem_title":"ヤマダ デンキ ト ヨドバシカメラ ノ センリャク ヒカク : カデン リョウハンテン ノ サバイバル センリャク","subitem_title_language":"ja-Kana"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorAffiliations":[{"affiliationNameIdentifiers":[{"affiliationNameIdentifier":""}],"affiliationNames":[{"affiliationName":""}]}],"creatorNames":[{"creatorName":"内田, 学","creatorNameLang":"ja"},{"creatorName":"ウチダ, マナブ","creatorNameLang":"ja-Kana"},{"creatorName":"Uchida, 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