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As a result, the following was clarified. First, there was a low level of recognition towards Japanese pears and apples in general. Therefore, a promotion strategy to enhance the recognition of Nikkori and Tochiotome should be encouraged, for example, by creating special packages for their exports. Second, Regarding Tochiotome, its size in Hong Kong, and its fragrance in Bangkok, was highly evaluated. Tochiotome was highly evaluated by women, whereas Nikkori by middle-aged group. Finally, in terms of prices, Nikkori pear was four times more expensive than Chinese pears in Hong Kong, and Tochiotome strawberry was seven times more expensive than domestic strawberries in Bangkok. However, nearly 80% of the respondents said they would still be willing to buy Nikkori if its price was same or even a little more expensive in Hong Kong. Nearly 70% gave the similar positive answer for Tochiotome in Hong Kong. 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栃木産にっこり・とちおとめ輸出に関する海外消費者の評価 : 香港・バンコクにおけるアンケート調査から
https://kyoei.repo.nii.ac.jp/records/63
https://kyoei.repo.nii.ac.jp/records/63b324e206-dd05-4701-ab89-69580dd5a5f1
名前 / ファイル | ライセンス | アクション |
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KJ00005237519.pdf (913.0 kB)
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Item type | [ELS]紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2016-06-27 | |||||
タイトル | ||||||
言語 | ja | |||||
タイトル | 栃木産にっこり・とちおとめ輸出に関する海外消費者の評価 : 香港・バンコクにおけるアンケート調査から | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | An Evaluation of Exporting Nikkori Pear and Tochiotome Strawberry by Foreign Consumers:as a result of survey in Hong Kong and Bangkok | |||||
言語 | ||||||
言語 | jpn | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
中村, 哲也
× 中村, 哲也× 丸山, 敦史× 矢野, 佑樹× 中村, 哲也× 丸山, 敦史× 矢野, 佑樹 |
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論文名よみ | ||||||
言語 | ja-Kana | |||||
タイトル | トチギサン ニッコリ トチオトメ ユシュツ ニカンスル カイガイ ショウヒシャ ノ ヒョウカ : ホンコン バンコク ニオケル アンケート チョウサ カラ | |||||
著者所属(日) | ||||||
共栄大学 | ||||||
著者所属(日) | ||||||
ja | ||||||
千葉大学 | ||||||
著者所属(日) | ||||||
ja | ||||||
スウェーデン農業科学大学 | ||||||
著者所属(英) | ||||||
ja | ||||||
抄録(日) | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | 本稿では、栃木産にっこりととちおとめが、香港やバンコクの如何なる購買層に評価されるのか、プロビットモデルを推計し、考察した。分析の結果、下記の諸点が明らかにされた。まず、香港・バンコクにおける国産ナシ品種と国産イチゴ品種の認知度は非常に低かった。今後、栃木産にっこりととちおとめを輸出する際は、輸出専用パッケージ等による品種のイメージアップを図る必要があるだろう。そして、とちおとめは香港では大きさが、バンコクでは香りが評価された。そして、にっこりは中高年層に、とちおとめは女性に評価が高かった。最後に、香港でのにっこりの価格は中国産ナシの4倍、バンコクでのとちおとめの価格はタイ産イチゴの7倍の価格差があった。そして、香港ではにっこりは8割弱が、とちおとめも7割弱が、調査当日の小売価格または若干高くても購入するという回答が得られた。ただし、バンコクでは8割弱が、調査当日の店頭小売価格ならば購入しないという結果となった。そして、プロビットモデルの推計結果から判断するならば、今後の香港でのとちおとめ輸出は、中高年層をターゲットとし、食味評価の高い女性を如何に購買層に取り入れるかが輸出拡大のカギとなるだろう。 | |||||
言語 | ja | |||||
書誌情報 |
ja : 共栄大学研究論集 号 7, p. 89-106, 発行日 2009-03-31 |
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雑誌書誌ID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AA1183870X | |||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 1348-0596 | |||||
出版者 | ||||||
言語 | ja | |||||
出版者 | 共栄大学 |